HIO Tax: Fixed Their Lead Quality Problem & Closed $113K+ in a Single Month

Case Study
October 16, 2024
HiO Tax case study image showing successful media buying and firm-wide operational impact.
Published on
22 January 2021
Client Overview

Founder: Mia Taylor
Firm: HiO Tax
Focus: Tax Advisory, Long-Term Planning, Return Preparation
Objective: Attract high-quality leads and systematize appointment flow for a new sales team

Mia runs a strategic tax advisory firm that helps clients lower their tax liability with customized financial planning. Her team also supports clients throughout the year with tax return preparation. But despite solid services, they couldn’t crack the lead generation code—until they joined forces with Wealthy Clients.

The Results

💰 $113,550 in Closed Revenue in a Single Month
📅 Ongoing Appointments with Qualified Leads
👥 Sales Team Expansion + Workflow Systemization
📈 Carry-Forward Pipeline for Continued Growth
🎯 Optimized Messaging Based on Real Client Pain Points

“We used to talk to anyone. Now we’re talking to people who can pay and need what we offer.”

The change didn’t just affect the numbers—it transformed how HiO Tax operated.

“If you’re on the fence, you’re just in your head. The numbers don’t lie—if you’re spending more and not seeing results, do something about it. This system works. Period.”

Mia Taylor, Founder, HiO Tax
The Challenge

Mia was investing time and money into Facebook ads—but the leads showing up weren’t qualified. Her team was stuck on endless sales calls with people who either couldn’t afford the service or didn’t align with their ideal client profile.

“We changed our marketing every 7 to 14 days... but the problem never got solved. The leads just weren’t qualified.”

Even after hiring a dedicated salesperson and going through sales training, the quality pipeline never came. HiO Tax was on the verge of stagnation.

The Strategy

Daniel from Wealthy Clients. offered a simple but powerful optimization tip—even before Mia became a client. The results spoke for themselves.

Once she officially engaged with Wealthy Clients., Daniel helped Mia’s team:

  • 🔍 Clarify and refine their ideal client avatar
  • 🧠 Leverage client psychology instead of broad messaging
  • 📣 Implement smarter ad targeting and appointment funnel design
  • 🧑‍💻 Create a training and review system for their new sales rep
  • 📊 Monitor call quality and lead source behavior

“We implemented one tip and it made all the difference. After that, I knew we had to bring Daniel in.”

Operational Impact

  • ✅ Mia reclaimed time to focus on videos and strategic oversight
  • ✅ Built systems to review sales calls and ensure quality control
  • ✅ Hired and onboarded a Business Development Manager
  • ✅ Professionalized their internal workflow
  • ✅ Strengthened their brand positioning with better data and feedback
“The whole firm feels more organized now. We’re leveling up—not just in revenue, but in operations and image.”
Want to Upgrade Your Lead Quality Like Mia Did?

👉 If you're tired of wasting time on unqualified leads and want to systematize your growth, Wealthy Clients can help.Let’s fix the pipeline problem and help you grow—intentionally, profitably, and with precision.

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